“I’d also like to take this opportunity to thank Meg from 123 Creative. Meg, you’ve done so much more than create a rebrand for Koiop Connect. You’ve taken the time to understand who we are, where we’ve come from and where we’re heading. Through your creativity, you’ve brought our values, vision and aspirations to life in a way that feels authentic and uniquely Koiop Connect.”
Tareka Whaleboat
Managing Director
Scope
Brand Strategy, Brand Identity, Website Design + Development, Social Media / Digital Persona, Collateral Design, Creative Messaging, Tone of Voice, Creative Direction, Marketing
Brief
As Koiop Connect expanded its NDIS services, the team approached 123 Creative to help its brand reach more people while staying true to its story and values.
We refreshed Koiop Connect’s digital presence and made it easier for people to understand the supports available. Our ongoing marketing brings that work to life through stories from across the organisation, celebrating the people and everyday moments that show what those supports mean in practice.
Outcome
Koiop Connect marked a turning point for 123 Creative. It was the first project where creative direction shaped the work from the very beginning. Alongside Duric Visuals and Catch the Vision, we worked closely with the Koiop Connect team to build a brand that reflected the people delivering support and the experiences of the people they support.
That collaboration shaped everything from the website and print materials to the ongoing marketing strategy. As our relationship with the team has grown, we’ve continued to share stories from across Koiop Connect that show what their work means to the communities they support.
Images by Catch the Vision
Video by Duric Visuals
