Scope
Brand Strategy, Brand Identity, Website Design + Development, Mockup Development, Animation, Marketing + Strategy, Collateral Design, Creative Messaging, Tone of Voice, Marketing
Brief
Since 1997, Surefire Systems has provided end-to-end retail management solutions to high-volume retailers across the Asia-Pacific. Following its merger with IT Visions, the brief was to give Surefire’s website and marketing collateral a fresh look while keeping the brand recognisable to the retailers who already knew it.
Outcome
Working closely with the Surefire Systems team, 123 Creative modernised the website and gave the brand a more cohesive look. The new site makes it easier for retailers to understand what each solution does and how it fits into their day-to-day operations. We carried the refreshed design and messaging through to LinkedIn and expo materials, so retailers encounter the same recognisable brand whether they discover Surefire online or meet the team in person.
