"Working with 123Creative has been a fantastic boost for us. Meg came to us as a referral from another happy customer, and she has truly delivered. As someone juggling a lot of different responsibilities running a SME tech business, I've found her proactive approach invaluable. She takes real ownership, diving into understanding our industry and vertical, and always comes back with solutions rather than problems. Thanks to her, our branding is clearer, our website and socials are on track, and I’ve saved so much time and stress."
Tony Friedrich
General Manager
Scope
Brand Strategy, Brand Identity, Website Design + Development, Mockup Development, Animation, Marketing + Strategy, Collateral Design, Creative Messaging, Tone of Voice, Marketing
Brief
AdvanceRetail, a leader in retail technology solutions, undertook a refresh of its digital identity to modernise and repurpose its existing branding in a more dynamic and cohesive way. The project aimed to create a platform that clearly showcased how AdvanceRetail supports customers overcome complex business challenges while ensuring consistency across all brand channels, including marketing materials, communications, and tone of voice.
Outcome
In close collaboration with AdvanceRetail’s executive team, we redefined the brand by gaining a deep understanding of the software’s principles and how its solutions benefit various areas within the retail sector. Extending far beyond a website redevelopment, this project was an opportunity to align the company’s internal vision and unify every aspect of the brand.
Through this collaborative approach, we identified the ideal design direction, refined existing visual elements, and established a cohesive aesthetic across all communication channels.
Complementing the website launch, AdvanceRetail also elevated its marketing strategy to strengthen brand storytelling, expand awareness, and build meaningful connections with potential customers.
This holistic transformation has set a strong foundation to position AdvanceRetail as a loyal and credible partner to global retailers, reinforcing its reputation for innovation, reliability, and long-standing industry expertise.
