“Working with 123 Creative has been a game changer for us. Meg and the team rebuilt our itvisions.com.au site and switched our LinkedIn from silent to switched-on in no time. The new website looks sharp, our LinkedIn is finally active, and we’re already seeing more interest and better conversations with the right people.”
Marc Carswell
General Manager of IT Visions
Scope
Brand Narrative, Brand Identity, Website Design + Development, Mockup Development, Collateral Design, Creative Messaging, Content Creation, Marketing. Copywriting
Brief
Built on decades of retail expertise, IT Visions delivers a fully customisable software suite tailored to the unique needs of both retail and wholesale operations. With a client base ranging from iconic Australian brands to growing family-owned businesses, IT Visions recognised the need to reinvent its identity. This consisted of refreshing its image, elevating its presence, and repositioning itself as a trusted leader in the retail technology space.
With an outdated brand, inconsistent messaging, and a website lacking structure, cohesion, and visual appeal, the solution was clear: a complete brand overhaul.
Outcome
Working closely with General Manager Marc Carswell, we reimagined every touchpoint of the IT Visions brand. From developing strategic messaging with a tone of voice that felt both professional and playfully relatable, to shaping an entirely new visual identity inspired by the conceptual fluidity of the cloud, the transformation was intentional, cohesive, and forward-thinking.
The rebrand and website launch became more than a digital facelift. It evolved into a platform for connection, highlighting integrations, showcasing key features, and ensuring customers felt informed, engaged, and aligned with the rapidly shifting retail technology landscape.
This renewed identity represents a defining moment for IT Visions. It embodies a fresh sense of cultural pride, a strengthened commitment to innovation, and a customer-first mindset. Ultimately, the new brand instils confidence and reflects what IT Visions stands for: experience, genuine partnership, and unwavering support.
