“I am excited about the launch of our new website, which has been a collaborative effort by our team here at Island Pacific and 123 Creative. Our main goal was to return to our roots in the Merchandise Management space, but equally important was a new site that could not only provide content for Island Pacific, but engage followers with industry insights to help navigate all the various challenges being faced, as well as celebrating all the success stories.”
Richard Gaetano
CEO of Island Pacific
Scope
Brand Narrative, Brand Identity, Website Design + Development, Mockup Development, Animation, Collateral Design, Creative Messaging
Brief
Island Pacific delivers core retail merchandise management solutions designed to help retailers thrive in today’s fast-paced omnichannel world. With headquarters in the surf capital of the USA, the company sought a rebrand that would celebrate its cultural roots while elevating its digital presence. The rebrand introduced a bold wave of colour, dynamic imagery, and a vibrant feel that flows seamlessly across every touchpoint and asset.
Outcome
Working closely with CEO, Richard Gaetano, and Sales Executive, Richard Stack, we shaped a comprehensive brand narrative that flowed consistently across every touchpoint. The rebrand and website launch went beyond simply showcasing Island Pacific’s solutions; it created an engaging platform for connection, featuring an insights hub designed to share thought leadership and industry expertise with their audience.
This refreshed identity marks a pivotal milestone for Island Pacific, symbolising not only a renewed sense of cultural pride but also a commitment to innovation and customer-centric growth. It reflects the company’s evolution into a brand that inspires confidence, builds stronger relationships, and delivers a richer, more connected customer experience.
