Working closely with the Surefire Systems team, 123 Creative modernised the website and gave the brand a more cohesive look.

In close collaboration with AdvanceRetail’s executive team, 123 Creative redefined the brand by gaining a deep understanding of the software’s principles and how its solutions benefit various areas within the retail sector.

From developing strategic messaging with a tone of voice that felt both professional and playfully relatable, to shaping an entirely new visual identity inspired by the conceptual fluidity of the cloud.

Island Pacific’s story began on O‘ahu. We drew on those coastal roots to rebrand a global retail technology company. The rebrand of Island Pacific and website development makes Island Pacific’s image recognisable as a stand out brand in the retail software industry.