Retail reinvented.
Scope
Brand Strategy
Brand Identity
Website Design + Development
Mockup Development
Animation
Marketing + Strategy
Collateral Design
Creative Messaging
Tone of Voice
Brief
AdvanceRetail, a leader in retail technology solutions, undertook a refresh of its digital identity to modernise and repurpose its existing branding in a more dynamic and cohesive way. The project aimed to create a platform that clearly showcased how AdvanceRetail supports customers overcome complex business challenges while ensuring consistency across all brand channels, including marketing materials, communications, and tone of voice.
Outcome
In close collaboration with AdvanceRetail’s executive team, we redefined the brand by gaining a deep understanding of the software’s principles and how its solutions benefit various areas within the retail sector. Extending far beyond a website redevelopment, this project was an opportunity to align the company’s internal vision and unify every aspect of the brand.
Through this collaborative approach, we identified the ideal design direction, refined existing visual elements, and established a cohesive aesthetic across all communication channels.
Complementing the website launch, AdvanceRetail also elevated its marketing strategy to strengthen brand storytelling, expand awareness, and build meaningful connections with potential customers.
This holistic transformation has set a strong foundation to position AdvanceRetail as a loyal and credible partner to global retailers, reinforcing its reputation for innovation, reliability, and long-standing industry expertise.
Website Development
AdvanceRetail’s original website functioned more like a basic HTML landing page, offering minimal visual appeal, limited audience engagement, and no clear brand identity. The redevelopment process was driven by the company’s innovative story and the need to reposition AdvanceRetail as a modern industry leader in retail POS solutions.
With a focus on crafting an engaging, interactive user experience, strengthening brand identity, and clarifying key messaging around their values, product offerings, and industry positioning, we worked closely with the AdvanceRetail team to transform their online presence.
The result is a bold, purpose-built website that not only reflects their vision but also establishes a strong digital foundation for market leadership in the retail POS sector.
"Working with 123Creative has been a fantastic boost for us. Meg came to us as a referral from another happy customer, and she has truly delivered. As someone juggling a lot of different responsibilities running a SME tech business, I've found her proactive approach invaluable. She takes real ownership, diving into understanding our industry and vertical, and always comes back with solutions rather than problems. Thanks to her, our branding is clearer, our website and socials are on track, and I’ve saved so much time and stress."
Tony Friedrich, General Manager
Marketing + Messaging
With a strong digital presence now established, it became essential for AdvanceRetail to elevate their marketing strategy to sustain momentum across key channels, particularly LinkedIn. Their B2B approach has played a crucial role in showcasing customer success stories, highlighting integration partners, and promoting product features aligned with current retail climate.
Using industry research and market insights, we tailored AdvanceRetail’s marketing strategy to the evolving retail landscape by identifying key pain points and demonstrating how their solutions help retailers navigate challenges and improve operational efficiency.
Case Studies
Celebrating key milestones, sharing industry insights, showcasing customer success stories, and recognising innovation through collaboration have all played a pivotal role in shaping AdvanceRetail’s brand narrative. By transforming these stories into thoughtfully designed, engaging case studies, we’ve been able to highlight not only what AdvanceRetail does, but what sets them apart.
Each case study has been carefully tailored to suit the platform it lives on, ensuring the content is both visually compelling and contextually relevant across the website and social media channels.