Reintroducing IT Visions
Scope
Brand Narrative
Brand Identity
Website Design + Development
Mockup Development
Collateral Design
Creative Messaging
Content Creation
Marketing
Copywriting
Brief
Built on decades of retail expertise, IT Visions delivers a fully customisable software suite tailored to the unique needs of both retail and wholesale operations. With a client base ranging from iconic Australian brands to growing family-owned businesses, IT Visions recognised the need to reinvent its identity. This consisted of refreshing its image, elevating its presence, and repositioning itself as a trusted leader in the retail technology space.
With an outdated brand, inconsistent messaging, and a website lacking structure, cohesion, and visual appeal, the solution was clear: a complete brand overhaul.
Outcome
Working closely with General Manager Marc Carswell, we reimagined every touchpoint of the IT Visions brand. From developing strategic messaging with a tone of voice that felt both professional and playfully relatable, to shaping an entirely new visual identity inspired by the conceptual fluidity of the cloud—the transformation was intentional, cohesive, and forward-thinking.
The rebrand and website launch became more than a digital facelift. It evolved into a platform for connection—highlighting integrations, showcasing key features, and ensuring customers felt informed, engaged, and aligned with the rapidly shifting retail technology landscape.
This renewed identity represents a defining moment for IT Visions. It embodies a fresh sense of cultural pride, a strengthened commitment to innovation, and a customer-first mindset. Ultimately, the new brand instils confidence and reflects what IT Visions stands for: experience, genuine partnership, and unwavering support.
Brand Identity
With its core offering as a cloud-based retail POS platform, IT Visions required a visual identity that reflected its forward-thinking technology and capabilities. We transformed the original brand—once defined by a loud orange palette and minimal visual connection to innovation—into a modern, cloud-inspired ecosystem.
This shift not only modernised the aesthetic, but unlocked new creative expression through cohesive patterns, intentional imagery, and distinctive graphic elements. The updated brand now feels future-focused, memorable, and aligned with IT Visions’ role as a dynamic leader in retail technology.
Website Design + Development
The redesigned IT Visions website was built to be visually engaging, intuitive to navigate, and fully accessible—ensuring a seamless experience across all devices. With a strong emphasis on their local support offering, the site delivers clarity and confidence while maintaining continuity in tone and design.
Consistent messaging, clean layouts, and vibrant imagery bring the renewed brand to life, creating a cohesive digital experience. Every design and content decision was intentional, crafted to clearly communicate IT Visions’ story, capabilities, and value with purpose and impact.
The site was developed on Squarespace, chosen for its flexibility and ease of content management, allowing for future scalability and in-house updates.
“Working with 123 Creative has been a game changer for us. Meg and the team rebuilt our itvisions.com.au site and switched our LinkedIn from silent to switched-on in no time. The new website looks sharp, our LinkedIn is finally active, and we’re already seeing more interest and better conversations with the right people.”
Marc Carswell
General Manager of IT Visions
Marketing + Digital Personas
Once the new brand identity was firmly established, the next step was developing a marketing strategy that communicated IT Visions’ values with authenticity and confidence. The goal was to build a strong digital presence—one that was informative, approachable, and aligned with the company’s ethos.
By engaging with customers and partners, sharing success stories, and highlighting integration capabilities and key product features, the strategy fostered meaningful connection and trust. This approach has allowed IT Visions’ visibility and influence to grow organically, paving the way for exciting expansion and bold opportunities in the near future.
Case Studies
Celebrating key software evolutions, announcing new integrations, sharing industry insights, showcasing customer success stories, and spotlighting innovation through collaboration have all contributed to shaping IT Visions’ brand story. Turning these milestones into thoughtfully crafted, engaging case studies has allowed us to demonstrate not only what IT Visions offers—but what truly differentiates them in the market.
Each case study has been strategically designed and adapted to suit its platform, ensuring the content remains visually engaging, contextually relevant, and consistent across both the website and social media channels.
Collateral Design
