The new era.
Scope
Brand Strategy
Brand Identity
Website Design + Development
Mockup Development
Animation
Social Media / Digital Persona
Collateral Design
Creative Messaging
Tone of Voice
Brief
BusinessCraft, a long-standing software provider for the residential construction and broader industries, sought a rebrand to modernise its 30-year-old identity and elevate its digital presence. The rebrand aimed to position BusinessCraft as the go-to choice for businesses seeking reliable, industry-specific solutions while aligning with its renewed strategic vision.
Outcome
Through a comprehensive and collaborative rebranding and digital development process, BusinessCraft successfully revitalised its identity and digital presence, marking a significant evolution for the 30-year-old brand.
The new website serves as the cornerstone of this transformation, combining aesthetics with functionality to reflect BusinessCraft’s renewed vision. Key creative messaging, a refined visual system, and user-first design principles were implemented to enhance clarity, engagement, and accessibility.
The outcome is a dynamic brand identity that not only positions BusinessCraft as a forward-thinking industry leader but also sets the foundation for ongoing creative development and future growth.
Brand Identity
The revitalisation of BusinessCraft’s identity began with the vision of one of their long-standing team members. Starting with just a logo and a basic colour palette, we collaborated closely with the BusinessCraft team to evolve these initial elements into a bold, cohesive brand identity. The result is a distinctive and recognisable brand that reflects their innovative spirit and positions them to stand out in a competitive market.
“Working with 123 Creative was a pleasure. They were creative, innovative, and took the time to truly understand our business, resulting in a final product that genuinely reflects our vision. Their patience and commitment to delivering the best possible outcome made the entire process smooth and rewarding. I would highly recommend them to anyone looking for thoughtful, impactful design.”
Brad Gunn, Principal Product Manager
Website Design + Development
At the heart of this transformation was the development of a new website, designed not just as a digital touchpoint but as a central expression of BusinessCraft’s renewed direction. With aesthetics and functionality working hand-in-hand, the site reflects the brand’s evolution- balancing clean, contemporary design with intuitive user experience.
Every detail, from typography and colour palette to navigation and accessibility standards, was carefully considered to ensure the site was both visually engaging and inclusive.
Mockup Design
As part of the brief, the goal was to showcase the end-to-end software solution through engaging imagery that reflected the construction industry, both on the job site and in the office.
The website displayed 20+ software interfaces across a series of industry-relevant devices, including laptops, desktops, and mobile phones, highlighting how the software adapts seamlessly to various use cases.
Diagram Design
Covering a range of modules tailored to the residential construction industry, BusinessCraft’s solution wheel diagram serves as a valuable sales tool by providing a clear, visual overview of the company’s capabilities and offerings.
Our job was to make it engaging.
Collateral Design
In preparation for the HIA Industry Expo, a cohesive suite of marketing materials was developed, including trifold brochures, graphic wall designs, business cards, and merchandise consultation.
