Uplifting their socials.
Scope
Marketing Strategy
Social Media / Digital Persona
Collateral Design
Creative Messaging
Tone of Voice
Brief
Uplift Exercise Physiology engaged us to clarify and strengthen how their work is presented online. While their clinical outcomes and reputation were strong, their digital presence didn’t fully reflect the scope of their services or the way they actually work day to day.
The brief was to create a clear, consistent digital foundation that accurately represented Uplift’s evidence-based approach across NDIS, aged care, WorkCover, hydrotherapy, home visits, and gym-based rehabilitation - without becoming sales-driven or over-produced.
Outcome
Uplift’s content now communicates complex clinical ideas in a way that is accessible without being diluted. Educational posts, myth-busting content, and client-focused messaging have improved clarity around what exercise physiology is and how it supports long-term function, independence, and wellbeing.
Tone of voice was refined to be calm, respectful, and non-promotional. Content consistently reflects real environments, real clinicians, and real scenarios — aligning public messaging with clinical standards and professional integrity.
The result is a stronger, more credible content presence that builds trust with participants, families, referrers, and coordinators, while reinforcing Uplift’s position as a thoughtful, evidence-driven exercise physiology provider.
Marketing Strategy
Uplift’s marketing strategy centred on clarity, credibility, and consistency. The focus was not lead generation through hype, but long-term trust built through accurate education and clear communication.
The strategy prioritised explaining what exercise physiology is, who it supports, and how it fits into real-life health contexts such as NDIS, aged care, chronic conditions, and return-to-work pathways. All content was designed to align with clinical standards, ethical practice, and evidence-based care.
Rather than short-term campaigns, the approach supported steady, repeatable messaging across platforms and materials, allowing Uplift’s reputation and values to be reinforced over time.
“123Creative has been a pleasure to work with. Both Ryan and Meg have taken the time to get to know our business and our goals, and then taken it upon themselves to go away and produce content relevant for our business. This has allowed our team and I to focus on service delivery and looking after customers.
The content that 123Creative has produced for us is eye-catching (just check out our page) and has allowed us to now have a regular social media presence where before it was a stale page.
We have mainly worked with Creative Director Meg. Meg’s work ethic has been unmatched – she even kept working while in hospital just to make sure her deadlines were met. We love working with Meg and look forward to seeing what she can create for us next.”
Jason Korotkich
Managing Director
Social Media / Digital Persona
Uplift’s digital presence was shaped to reflect how the team works in practice: calm, professional, and people-focused.
Social media content avoids fitness trends, transformations, or performance-driven narratives. Instead, it highlights realistic movement, education, and the role exercise plays in function, confidence, and daily life. Clinicians are positioned as knowledgeable and approachable, without becoming the centre of the story.
This digital persona supports trust with participants, families, and referrers, and ensures online messaging matches in-person care.
Collateral Design
Collateral design for Uplift supports clear communication across both clinical and community settings. Flyers, folders, pamphlets, and supporting materials were developed to provide practical, easy-to-understand information for participants, families, and referrers.
Design decisions prioritise clarity, accessibility, and consistency with Uplift’s broader messaging. Layouts are simple, language is direct, and visuals reflect real environments rather than fitness marketing tropes.
This ensures printed and digital materials work alongside online content to deliver consistent, reliable information at every touchpoint.
