Making goals happen.
Scope
Creative Direction
Brand Identity
Website Design + Development
Collateral Design
Creative Messaging
Tone of Voice
Brief
Strive Finance, Port Macquarie’s leading mortgage brokers, had been struggling to establish a website framework that clearly communicated their services while staying true to their brand identity. Through strategic content development, creative direction, and thoughtful website design, we revitalised the Strive Finance brand and positioned them confidently as an industry leader.
Outcome
In close collaboration with Strive Finance’s Director and Team Leader, Emma and Warren Schuch, we revitalised the brand by identifying the gaps in their existing website and understanding the team’s goals. We developed a clear framework that effectively communicated their range of services while highlighting the brand’s strong commitment to the community.
Through this collaborative process, we defined the creative direction for the brand, making the most of existing brand assets to establish a cohesive and engaging visual identity.
With the creative direction in place, we translated this vision into the website, incorporating real client stories that showcased Strive Finance’s dedication to their customers and the tangible impact of their services. The outcome was a website that not only communicated their offerings but also reinforced their position as a trusted, community-focused industry leader.
Website Development
Strive Finance’s original website lacked cohesion with their brand identity and offered limited visual appeal, engagement, or clear navigation of services. The redevelopment focused on aligning the digital presence with the company’s values and creating a memorable, professional look that reflected their ethos and commitment to clients.
We worked closely with the Strive Finance team to enhance service navigation, incorporate engaging video content to showcase client success stories, and develop content that truly represented their values and approach. The goal was to create an intuitive, visually compelling platform that connected with their audience while highlighting their expertise and community focus.
The result is a modern, purpose-built website that strengthens Strive Finance’s brand, effectively communicates their services, and provides a polished, engaging digital foundation to reinforce their position as a trusted, community-focused industry leader.
“Working with 123 Creative has been an incredible experience for us. From the start, the team took the time to understand our goals, our brand, and the unique challenges we face as a mortgage brokerage. Thanks to her, our branding is sharper, our website truly reflects who we are, and we’ve been able to showcase the real stories that highlight our commitment to our clients and community. Working with 123Creative has not only elevated our brand but also made the whole process seamless and stress-free."
Emma Schuch, Director,
