Be You. Be Strong.
Scope
Creative Direction
Brand Identity
Packaging Design
Collateral Design
Brief
123 Creative (formerly MB Design Co) was engaged to work alongside founder and director Ryan Lecchi to develop a strong, authentic brand identity for Type Strong. The brief was to visually represent perseverance, resilience, and empowerment, reflecting Ryan’s lived experience and the broader diabetic community’s strength in overcoming health-related challenges. The brand needed to feel confident and purposeful while supporting future growth across products, packaging, and campaigns.
Outcome
Through a collaborative and research-led process, 123 Creative delivered a cohesive brand identity that brought Ryan’s vision to life. This included logo design, packaging, and campaign assets, all aligned with the values of strength and determination. The final outcome is a bold and recognisable brand that communicates trust, resilience, and empowerment—supporting Type Strong’s mission to help individuals with diabetes reach their full potential.
